e.l.f. Power Grip Primer Original

Meet your beauty base essential: e.l.f. Power Grip Primer Original. This gel primer lays down a smooth, tacky layer that holds makeup in place all day, while also giving skin hydration and a natural radiant finish. It goes on translucent—no weird color shifts—so it suits all skin tones beautifully.

Formulated to prep and smooth the skin, it helps makeup last longer without feeling heavy or suffocating. Whether your skin is oily, dry, or somewhere in between, this primer works to lock in your look while keeping things looking fresh.

✅ What makes it special:

• Gel-based texture with a slight “sticky” grip to extend makeup wear
• Hydrating formula (includes hyaluronic acid) for skin plumpness and comfort 
• Translucent finish—goes on clear, ideal for all skin tones
• Non-comedogenic—don’t clog pores
• 100% vegan & cruelty-free

💋 Pro Tip: Apply with clean fingers, pat gently into skin, wait about 30 seconds before applying foundation for best grip. A little goes a long way!